We are STEAM – Museum of the Great Western Railway and this Privacy Notice gives you information as to when and why we collect personal information from you, how we keep it secure and how we use it.
This Privacy Notice is relevant to you if you are using the STEAM website.
A Privacy Notice is a statement issued by an organisation which explains how personal and confidential data about individuals is collected, used and shared.
Who is collecting and using your personal data?
This notice sets out the basis on which STEAM – Museum of the Great Western Railway collects and uses the personal data of website users.
STEAM – Museum of the Great Western Railway is run by Swindon Borough Council.
Swindon Borough Council will act as a “Data Controller” for any personal data that you provide to us. We will ensure that the data given to us is processed in line with our Data Protection Act 2018 (DPA 18) and the EU General Data Protection Regulations. (GDPR)
To find out more about Swindon Borough Council’s data protection policies please contact our Data Protection Officer. email@example.com or in writing to Data Protection Officer, Civic Offices, Euclid Street, Swindon, Wiltshire, SN1 2JH.
This Privacy Notice was last updated in September 2020.
Personal data relates to a living individual who can be identified from that data. Identification can be by the information alone or in conjunction with any other information in the data controller’s possession or likely to come into such possession. The processing of data is governed by the General Data Protection Regulation 2016/679 (the “GDPR”).
You can visit our website without giving us your personal data. We may collect personal data when you use our online forms or email us. This may include your name, address, telephone numbers, email address, social media identity, payment card details, date of birth, gender, accessibility information and IP address.
Using contact forms:When you fill in a contact form on our website we will pass on your contact details to the relevant department at STEAM. They may keep a record of your details so that they can respond to your specific request. Please see our Learning and Engagement Programme and Bookings Privacy Notice.
We use the following social media platforms:
Facebook, TripAdvisor, Instagram, Twitter and YouTube.
We only ever use these platforms in accordance with their own terms and conditions which you will have agreed to when you signed up to having an account with them.
We use these social media platforms to interact with you as visitors and to give you information about the Museum and our events. We monitor the number of followers we have for KPIs but this does not involve the use of personal data as it is purely a number.
If you make a complaint or pay us a compliment we copy the message from the social media platform and email it to the relevant team to respond to. The information is passed on to Swindon Borough Council where it is stored on the Jadu system (Please see Swindon Borough Council’s Jadu My Account Privacy Notice).
We occasionally embed videos on YouTube using their privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player. YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. To find out more please visit YouTube’s embedding videos information page.
Cookies on this website:
To make this website easier to use, we sometimes place small text files on your computer or device (for example your iPad or laptop) called cookies. They improve things by:
By using our website, you agree that we can place these types of cookies on your device.
Our cookies are not used to identify you personally. They are just here to make the site work better for you. You can manage and/or delete these files as you wish.
To learn more about cookies and how to manage them, visit www.aboutcookies.org.
We use Google Analytics to collect information about how people use this site. We do this to make sure it is meeting peoples’ needs and to understand how we can make the website work better.
Google Analytics stores information about what pages on this site you visit, how long you are on the site, how you got here and what you click on while you are here.
We do not collect or store any other personal information (e.g. your name or address) so this data cannot be used to identify who you are.
We also collect data on the number of times a word is searched for and the number of failed searches. We use this information to improve access to the site and identify gaps in the content and see if it is something we should add to the site.
Unless the law allows us to, we do not:
Examples of the situations in which we will process your personal information are listed under ‘What personal data do we collect?’.
Email addresses will be used :
We collect and process your personal information to answer your enquiries or to provide, deliver, administer and manage our ticketing and retail services.
The processing is necessary for a contract that you have with us or because you have asked us to take specific steps. For example, you enter into a contract with us when you purchase any type of admission ticket to STEAM (in person or online), or any retail product or service from STEAM (in person or online).
The law requires that we collect and record your explicit consent before providing you with our email newsletters, but you have the right to remove your consent at any time.
If you want to remove your consent, either use the unsubscribe option provided on any emailed newsletter from us, or contact DataProtection@swindon.gov.uk and tell us which service you are using and wish to unsubscribe from, so we can deal with your request promptly.
Your data may be shared internally for the purpose of answering your enquiries or for delivering and managing our ticketing and retail services to you. Your data may be shared with staff at STEAM or with Swindon Borough Council who have access to our IT networks and systems.
In addition, we also use some third party providers to help deliver our services to you, who collect the data directly from you (as a data controller) and then share it with us.
If you buy tickets or retail products from us in person or online, our electronic point of sale (EPOS) system will transfer you to the payment provider World Pay. In this instance, World Pay is the data controller for your personal information.
Our newsletter service provider is ‘Mailerlite’, who provide email marketing and automation software as a service. They process your Personal Data as a Processor on behalf of Swindon Borough Council.
Our EPOS system stores personal information. The provider of our EPOS system (Merac) has access to the stored information in order to provide ongoing technical support to us for the system. It is part of our contract with Merac that the organisation complies with data protection legislation.
We will not share your data with any other third parties without ensuring that you are advised through changes to this Privacy Notice.
We make sure that that there are managerial, physical and electronic controls in place to protect your personal information. Our internal policies and controls prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.
In addition, we limit access to your personal information to those employees and third parties (named above) who have a business need to know when providing services to STEAM – Museum of the GWR.
All third party processors will only process your information on our instructions and in accordance with obligations under the DPA 2018.
Your personal data will be stored on STEAM’s Merac E-POS system and on Swindon Borough Council’s newsletter service provider: Mailerlite.
All information relating to financial transactions is held for up to 7 years in line with Swindon Borough Council’s Retention Policy. This includes but is not limited to:
Other personal information, for example, details of who we sold tickets, products or services to:
This is held for up to 7 years in line with the associated financial transaction. This includes but is not limited to:
Season ticket holders:
We retain your personal information while you are a current season ticket holder, and up to one year after you cease to be a season ticket holder. The exception is where we have your consent to send you marketing information about STEAM events, services and products.
Mailerlite will keep a record of your personal data for six months after last use. If you unsubscribe and remove your consent, your data will be deleted.
What you can do with your information?
The law gives you a number of rights to control what personal information is used by us and how it is used by us.
Should you wish to exercise any of your rights, you should contact our Data Protection Officer at DataProtection@swindon.gov.uk
If you believe that the Council has not complied with your data protection rights, you should write to the Data Protection Officer and clearly outline your case. Your complaint will then be investigated in accordance with our customer complaint procedure.
If you remain dissatisfied with the way your personal data has been handled, you have the right to complain to the Information Commissioner’s Office at www.ICO.org.uk. You may refer the matter to the Information Commissioner’s Office whose contact details are below:
Information Commissioner’s Office
You are under no statutory obligation to provide personal data to Swindon Borough Council when purchasing tickets or retail products or signing up to receive the e-newletter. However, if you do not provide the data, we may be unable to provide our service to you properly or at all.
A six-monthly audit will take place on personal data to ensure we remain legally compliant in accordance with current data protection legislation.
You can view all Privacy Notices on the Swindon Borough Council website.